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Inside the Mind of the CEO

Inside the mind of the CEO: Interviews with business leaders

Explore perspectives on strategy, leadership, innovation, and more from interviews with top chief executives. For more insights, see PwC’s Global CEO Survey.

A photograph of Bombardier CEO Éric Martel.

Canada’s Bombardier bets on business aviation

CEO Éric Martel explains how simplifying the company’s portfolio and focusing on innovation and sustainability are shaping the jet-maker’s growth strategy.
by Nochane Rousseau, Mario Longpré, and Paul Barbagallo
April 6, 2022