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Issue 69, Winter 2012

In this issue

A Strategist’s Guide to Personalized Medicine, Overcoming the Global Innovation Trade-Off, The Thought Leader Interview: William J. O’Rourke, and More

Cover story

  • The Global Innovation 1000: Making Ideas Work

    by Barry Jaruzelski, John Loehr, and Richard Holman
    The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending reveals that successful innovators bring clarity to a process often described as fuzzy and vague.

Leading Ideas

  • The Lesson of Lost Value

    by Christopher Dann, Matthew Le Merle, and Christopher Pencavel
    A new study finds that underestimating strategic risk is the number one cause of shareholder value destruction. But it doesn’t have to be.
  • The Offline Executive

    by Henry Mintzberg and Peter Todd
    A manager’s effectiveness depends not only on using e-mail and other electronic communication, but also on learning to shut it down.
  • Kicking the Sales Promotion Habit

    by David Ganiear and Karla Martin
    Addiction to discounts is costly for retailers, but in moderation, promotions can boost profits and brand value.


Recent Research